AUGUST 2010 MEETING

August 9, 2010

PAL members (L-R): Mike Manno, Kali VanBaale, Eileen Boggess, Alice Meyer (Beaverdale Books), Susan Schmid, Victor Verney, Jan Blazanin, Sharelle Moranville, Kimberly Stuart, Wendy Delsol

On August 5th, 1010 PAL of Central Iowa was hosted by Alice Meyer of Beaverdale Books for another successful meeting. Thank you to Alice for opening up her store to the group and taking time out of her busy schedule to consult with us on the topic of cross promotion between authors and independent bookstores.

Judging by comments overheard during the evening, every author came away from the meeting having learned something new. Among the topics discussed:

Alice mentioned the Midwest Connections Programs, sponsored by the Midwest Booksellers Association  as a resource used by independent bookstores. The program is something that Midwest based authors could discuss with their publishers. Also, New Pages  was suggested for a list of independent bookstores in Iowa. Alice did reiterate that often personal contact from the author makes a difference as to whether or not she will carry a book.

One of the most out-of-the-box ideas of the evening was Alice’s Home Book Party concept, a kind of Tupperware meets book club format. Wow. What a great idea. I can’t wait to hear more about how this innovation in bookselling will work.

Another of Alice’s golden promotional ideas: designating Beaverdale Books as the (or one of a handful) of places that ships signed copies. We also talked about having an icon or link to Alice’s e-mail on our site included with other purchase options.

Thanks again to everyone for an educational and enjoyable evening.

PAL members (L-R) Mike Manno, Kali VanBaale, Eileen Boggess, Alice Meyer (Beaverdale Books), Susan Schmid, Victor Verney, Sharelle Moranville, Jan Blazanin, Kimberly Stuart, Mary Kay Shanley

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: